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THE FOLLOWING HIGHLIGHTS DIRECT MEDIA ADVERTISING'S JOURNEY FOR OVER THE PAST SIX YEARS
In 2002 Direct Media Advertising, LLC (Aka DMA) launched as the first full service multiethnic advertising agency in North America. DMA's corporate principles: Robert A. Mattison III and Banu Katirci were previously employed by DFH Network, the first and only Turkish broadcast outside of Turkey. DMA positioned DFH to increase advertising revenue through ethnic media bouqets offered to advertisers. DMA enabled advertisers to reach any ethnic community throughout the globe. At the time there were only a few ethnic groups targeted by advertisers in the United States, which created a serious demand for DMA's services.
In 2002 DFH Network awarded DMA with a 3-year contract to operate as DFH's exclusive advertising agency and manage all of its marketing. DMA triumphantly increased DFH's advertising revenue by over 600% in two years.
In 2002 Direct Media Advertising made history by successfully negotiating the FIFA World Cup games to be broadcasted live on DFH Network. DFH became the exclusive in-language Turkish broadcast, Univision was the exclusive in-language Spanish broadcast and FOX networks held all other broadcast rights of the 2002 World Cup games in North America.
In 2004 Direct Media Advertising produced a 4-month multiethnic marketing campaign for Nitro2Go that would dramatically increase Nitro2Go’s product sales and distribution. The marketing mix included: TV, Radio, print, online, Out of home, and artist (musicians and athletes) sponsorships.
By 2005 DMA had produced over 1,000 radio commercials and 500 TV commercials...........
and acquired over 800 clients and 400 etnic media partners worldwide.
In 2005 Direct Media Advertising, LLC and Nitro2Go, Inc’s presidents establish Guido Syndicate, LLC (Joint Venture). Guido Syndicate would exclusively outfit the marketing needs of Nitro2Go, following “2 Basic Principles”: promote Nitro2Go and generate revenue. Guido Syndicate developed and activated marketing strategies (Target demo: 18-24, heavy male) that enabled Nitro2Go to eliminate all of its marketing expenses while generating profitable business opportunities. Guido Syndicate developed and managed over 1,000 musicians, athletes and brand ambassadors. The “LIVE @” concert series was conceived by Guido Syndicate in Association with Guerilla Union to target core music enthusiasts within 18-24 years of age. As it relates to the “2 Basic Principles” in establishing Guido Syndicate; the “LIVE @” concert series enabled Guido Syndicate an additional platform to generate revenue through ticket sales, event merchandise, sponsorships and ancillary venue profit sharing opportunities (i.e. parking, food & beverage). An extremely aggressive marketing campaign for the “LIVE @” concert series was accomplished by the use of radio, print, Out of home (flyers and snipes/posters) and online. The 2005 Christmas Energy Festival was established by Guido Syndicate in collaboration with the Spark of Love Toy Drive to collect unwrapped gifts for underprivileged children and provide a ‘local family fun holiday atmosphere’ for San Bernardino County residents and neighboring areas. Published by Guido Syndicate, Infusion Magazine was launched in 2005 as an aggressive publication geared to target the 18-24 male demo. Infusion Magazine covered three generation-defining elements: TUNES (music), RIDES (auto) and TOYS (gadgets). In April of 2005 The “DRIFT INVITE” was the first ever of it’s kind in the United States to showcase team drifting competitions.
In 2005 Guido Syndicate established itself as a club promoter with an average of three nights per week at Southern California’s hottest clubs and bars. “Club Nitro” targeted the dance club scene, while “Liquefied Intensity on The Rock” drew the rock crowd. Guido Syndicate worked with Nitro2Go to develop the bar/nightclub profit generator program. The program was strategically established with a dynamic product package to ensure the distribution and sales of Nitro2Go Energy Drinks in all bars and nightclubs throughout the nation.
In 2006 Guerilla Union exclusively contracted Direct Media Advertising to assist in managing the development of strategic partnerships with advertisers/sponsors for Rock The Bells (06' & 07') and Paid Dues (07'): the largest most established Hip Hop festivals and tours in North America. The 2006 Rock The Bells North American Tour became a vehicle for strategic partners to position themselves with some of the biggest hip hop artists in the world. Rock The Bells went on tour from November through December 2006 and allowed the strategic partners to get seeded in multiple regions throughout North America. A total of twenty cities were visited and thousands of fans were exposed to the artists support of the strategic partners brand. By 2007 DMA assisted in successfully delivering Guerilla Union the above-mentioned strategic partners. In 2008 DMA Establishes Partnership with Legendary Music
In August of 2008, DMA and Legendary Music launched their partnership with the Living Legends 15-City, 7-State “After Hours” Tour. 
In 2008 DMA Establishes Partnership with Hieroglyphics.
 In 2008 DMA Establishes Partnership with The Wu-Tang Clan.
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